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Horn himself believed that if an outright ban on cigarette advertising could not be achieved, confining the advertising that was done to low-tar-and-nicotine brands had some value, since his own research on smoking habits had shown that for some habitual smokers a switch from high- to low-tar-and-nicotine cigarettes was a way station toward ridding themselves of the habit altogether

(2023, October 26)

Its benefits include: Being lightweight Highly portable Less expensive to manufacture But, they offer relatively poor protection from damage

He's worried when this new law goes into effect later this year there will be unintended consequences for the vape industry