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Figure 2 plots seasonally adjusted regression coefficients estimating the impact of the pandemic on purchases, pooling the lockdown and post-lockdown periods, weeks 1152 (see Materials and Methods for details of the regression analysis)

The smooth character slogan associated with the Old Joe campaign was reportedly intended to impart a dual meaning, indicating that the product itself was literally a smooth, non-irritating smoke, and, in youth slang terms, that the smoker himself had a smooth (slick or cool) personality (5)

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For smokers in River Oaks, this heritage adds to the allure of smoking premium cigarettes, transforming a simple habit into a personal indulgence