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It always bothered me, on the old Camel packs, that the columns went up on the side of the packaging

In recent years, there has also been increased interest in comparing traditional cigarettes with newer nicotine delivery systems such as e-cigarettes or heated tobacco products

These two tests market will give the company an idea of whether the IQOS can indeed compete with the already hugely popular electronic cigarette in the reduced-risk product market, which Phillip Morris CEO Andr Calantzopoulos believes is the companys greatest growth opportunity in the years to come

The performance decline witnessed in combustibles across extensive tobacco portfolios during the years 2022 and 2023 directly contributed to the decrease in brand value within our rankings, explains Brand Finances global managing director, Richard Haigh