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Additional funding was provided by the American Cancer Society

The science showing that tobacco is the single biggest cause of cancer is now well established, following the publication of the earliest evidence in the 1950s by the late Sir Richard Doll, the Oxford epidemiologist who was born 100 years ago yesterday

Tobacco Packaging and Labeling Requirements Cigarettes cannot be sold individually or in packs containing fewer than 20 cigarettes

However, its worth noting that JUUL's market strategy, which initially targeted a broad audience, has seen adjustments due to legal scrutiny over appeal to underage users