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Reynolds American Inc., the maker of Newport cigarettes, the most popular menthol variety in the country, said the bill singles out communities of color. According to California public health data, approximately 70 percent of Black smokers in the state smoke menthols, compared to just 18 percent of white smokers

[16] [17] Marketing to the black community [edit] Historian Keith Wailoo argues the cigarette industry targeted a new market in the black audience starting in the 1960s

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These variants are commonly preferred during warm weather because of their fresh menthol experience