Australia's National Tobacco Campaign, with an investment of AUD 50 million (USD 33 million) for 2024-2025, combined television advertisements with subsidized nicotine replacement therapy, resulting in a 2.1 percentage-point drop in adult smoking rates to 9.8% in 2025, according to the Australian Government Department of Health [3]Source: Australian Government, Tobacco Plain Packaging Act, legislation.gov.au
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Though this is a huge drop from the 2020-2021 figures, experts warn that smoking remains a major cause of preventable diseases, disability, and even mortality
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