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John Lawrence
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most of these objects have not been the subject of any previous research
The issues addressed are not particular to Northern Ireland
Branded Entertainment and Cinema Dermot Berkery John LawrenceThe history of Italian cinema is mostly regarded as a history of Italian auteurs. This book takes a different standpoint, looking at Italian cinema from the perspective of an unusual, but influential actor: advertisers. From the iconic Vespa scooter and the many other Made in Italy products placed in domestic and international features, to Carosellos early format of branded entertainment, up through the more recent brand integration cases in award
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