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The only possible escape for Lou and his friends involves retracing their steps through the forest without bread crumbs to guide them
More research is clearly needed, especially to disentangle temperature from other related factors (exercise, hydration, meter accuracy, expired insulin), but there is more than a signal that outdoor temp is an independent biological factor that affects BG
The 95% myth was well and truly born
And the reason for this is that BAT is historically strongest in Europe in the value for money and the low segments of combustibles, which make the size of the prize for BAT particularly high to convert combustibles consumers to smokeless offers. Looking at the entire world, in three years BAT has turned the new category business from unprofitable to break-even: And now, as Soraya Benchikh, CFO, points out, the new categories business is profitable: And by H1 2024, new category contribution had already reached 8%, as we announced in our first half results. Unsurprisingly, she can say: The transformation is working. Because: New Categories are more than offsetting the decline in combustibles and they are further driving superior profit growth
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