Research into plain cigarette packaging (summarized here and detailed here) suggests that the removal of branding reduces the desire to smoke
In Australia, all cigarette brandsincluding imported cigarettesare regulated under strict tobacco laws
On the one side were low-church Bible Christianity, sex puritanism, insistence on hard work, respect for academic distinction, disapproval of self-indulgence: on the other, contempt for "braininess", and worship of games, contempt for foreigners and the working class, an almost neurotic dread of poverty, and, above all, the assumption not only that money and privilege are the things that matter, but that it is better to inherit them than to have to work for them
Its been 16 years since she quit smoking, but she still fights her cravings every single day