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In 2019 and 2020, groups of state attorneys general sent letters to major streaming services, including Netflix, and to writers guilds urging them to take steps to protect young people from tobacco imagery

USPS and private carriers share information with federal regulatorsincluding the FDA and ATFwho are issuing warnings, conducting audits, and making public examples of violators

Contrast this with the battle to ban menthol cigarettes for over a decade by numerous advocacy groups and organizations, including the African American Tobacco Control Leadership Council and the National African American Tobacco Prevention Network, to protect their communities, but had no meaningful action taken

There had been an association with the brand and Jay-Z since 2006 the transfer to ownership in 2014 has proved astute, with LVMH buying around 50% in a deal which values the business at $640 million just last week