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The interesting aspect of this case is not so much the decision few would argue that the marks are too similar (except of course if this was your former licensee who had built up trading goodwill using your brand only to switch it to something arguably similar after selling counterfeit products of your own brand) but the lessons for licensors

At Sweet Fire Tobacco, we understand that shopping for tobacco products can be a daunting task

Old oil paintings are easily vulnerable to damage and so you shouldnt attempt to clean an old painting at home

Share buybacks, along with cigarette price increases and cost cutting, are some of the key drivers of profitability growth for major tobacco companies.