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The South Beach Smoke Company has an ad featuring a pink battery on a pink background with white writing and the tagline Purchase a limited edition pink battery & 5% of the proceeds will be donated to SGK. At a time when no research had been done into the health effects of e-cigs this is a highly immoral advertising tactic, designed to play on peoples fears of an often-fatal disease

Another possible solution lies with the manufacturers of e-cigarettes themselves

Is vaping better than smoking for people with high blood pressure

This ensures your sign meets local size, placement, and safety requirements (e.g., if your business is based in Raleigh, you would need a Sign Permit from the City of Raleigh)