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Americas and Europe (AME) : A broad region spanning both high-margin, more developed markets (Western Europe) and fast-growing emerging markets (Eastern Europe, South and Central America)

According to the company management's estimates, which are based on internal data, the loss of the franchise will lead to a decrease of approximately NIS 35 million in the company's net profit, compared to the net profit data recorded at the conclusion of 2025

In fact, it became easier for me to smoke anywhere. Two years ago, new data showed e-cigarettes and vapes had driven a rapid increase in tobacco use among young people

Four hundred and sixty brands of e-cigarettes and counting: Implications for product regulation