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In its annual reports, Philip Morris International boasts a high rate of conversion to IQOS, estimating that about 70 percent of its users have switched completely (defined internally as using heated tobacco for at least 95 percent of their consumption)

"I've spent the last 11 months really trying to figure out, 'Do I still want to be the problem

As lung surgeon Alton Ochsner wrote in 1939, Inhaled smoke, constantly repeated over a long period of time, undoubtedly is a source of chronic irritation to the bronchial mucosa. Researchers also noted an increase in lung cancer cases, but the incline was commonly attributed to other types of inhaled toxins, like automobile exhaust, tar fumes and factory smog

Portability: Compact and lightweight, suitable for on-the-go use, though it requires a power source