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Reynolds worked to develop a flavor he thought would be more appealing than past products, creating the Camel cigarette, so named because it used Turkish paper, in imitation of then-fashionable Egyptian cigarettes

Moreover, the offline distribution channel benefits from the consumers ability to physically inspect products, compare different models side by side, and receive immediate assistance in troubleshooting issues

As BBC News reports, the UKs National Health Service recommends e-cigarettes to help people quit smoking

As a traditional smoker, you just can't help puffing on a cigarette to help relax your nerves