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Tobacco and related industries tactics to market to children and adolescents include: Over 15,000 flavours, most of which attract children and adolescents Social media influencers and marketing Sponsored events and parties School scholarships Sleek, sexy designs Product placement in entertainment media Free product samples Single stick cigarettes make addiction more affordable Selling products at eye level for children Product placement and advertising near schools We want to create a generation that is free from tobacco and second-hand smoke and the death and disease that they cause

To add, behavioral economics has been introduced and promoted in improving smoking cessation initiatives and tobacco control measures (30)

In some cases, cheaper smokes may not be conducive to people trying to cut back on smoking for health reasons due to their affordability

Its a lower number than I expected, but I dont think my conclusion would be different if the estimate was 3x higher