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The public relations man, Edward Bernays, is credited with having popularized cigarettes among women in the late 1920s by hiring models to smoke Lucky Strike Green during the Easter Parade, and he was joined by the advertising mogul, Albert Lasker, who was one of the earliest advertising men to study psychology and its influence in advertising and helped greatly popularized smoking among women

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The three most heavily advertised cigarette brandsMarlboro, Newport, and Camelcontinue to be the preferred brands of cigarettes smoked by young people, highlighting marketings role in tobacco use patterns

Fake packaging often shows: Loose lids or uneven folding