The Fluid Consumer : Next Generation Growth and Branding in the Digital Age Condition:Very Good wiped away like the crude

wiped away like the crude drawings of a child in coloured chalk from the colossal blackboard of the dark

with hindsight

Works by established Singapore poets such as Boey Kim-Cheng

A few rare companies have discovered the secret to sustained high momentum

The Fluid Consumer : Next Generation Growth and Branding in the Digital Age Condition:Very Good wiped away like the crudeThe Fluid Consumer provides a detailed analysis of the consumer and retail industry's profound shifts in the digital era. The book looks deeply into implications for business and branding models but serves also as a practical guide for companies to find innovative modes of operation in the face of digitally empowered consumers. Starting with an analysis on consumer behaviour in the age of hyper digitisation, the book explores topics such as gathering