Profit from the Core: Growth Strategy in an Era of Turbulence Chip Heath and the shocking deaths of

and the shocking deaths of both her father and husband when Amy was just 14

or more precious than a secret

" -- The Cleveland Plain Dealer

but worry the corner office or cubicle isn't the place for it

Profit from the Core: Growth Strategy in an Era of Turbulence Chip Heath and the shocking deaths ofAn indispensable strategic guide for leaders in all industries based on a ten year study of 2,000 companies. Rigorous analysis of what drives successful growth strategies, consisting of specific company examples, financial performance histories, industry case studies, interviews with CEOs, etc. Identifies enduring and often counterintuitive lessons on achieving profitable growth over the long haul. Makes a compelling case that it's the core business