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Exposure The proportion of adolescents who had seen the 32 videos was 22% (95% CI 0.19 to 0.26) and 6% for adults (95% CI 0.04 to 0.08) Videos delivered a total of 1,006 million impressions of alcohol (95% CI 748 to 1,264) and 203 million impressions of tobacco (95% CI 151 to 255) The majority of impressions were delivered to 25-34 year olds, but impressions were nearly four times higher for adolescents in terms of exposure to tobacco and alcohol content compared to adults Tobacco impressions The highest exposure to tobacco impressions was in adolescents aged 13 to 15 at 11.48 impressions (95% CI 9.83 to 13.14), compared with 10.50 impressions in 16-18 year olds (95% CI 8.44 to 12.56) and 2.85 impressions in adults (95% CI 2.06 to 3.64) Exposure to tobacco impressions in adolescents was around 65% higher in females compared to males

The plasma level of nicotine in tobacco smokers or vapers generally averages about 2060 ng/ml depending on frequency, the number of cigarettes and/or puffs of aerosols, age, and gender (Trehy et al., 2011

This can be costly and inconvenient for vapers who have invested in a high-end device

Author Sampada is a Research Analyst at Verified Market Research, with 6 years of experience in Consumer Goods market research