In the competitive environment, consolidation is visible as British American Tobacco, Altria, Imperial Brands, and most recently RELX have all been acquiring e-cig brands (like Vuse)
After 20 years of dramatic decline in the rates of smoking among high school students, and a more gradual decline among adults, e-cigarettes and vaping devices have begun to reverse these trends
While e-cigarettes are generally considered less harmful than traditional cigarettes, especially because they do not produce secondhand smoke like burning tobacco does, they are not completely risk-free
Either way, understanding the differenceshow theyre built, how theyre used, what they meanhelps you see why the debate is so loud and why the answer, in the end, is more about how we live with our rituals than about pretending theres a halo where there isnt