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They are machine-made using 100% premium natural tobacco and are famous for their distinctive rustic appearance
Virginia tobacco has a high sugar content with relatively low oils
The estimated number of adults who have "switched to IQOS and stopped smoking reflects: for markets where there are no heat-not-burn products other than PMI heat-not-burn products: daily individual consumption of PMI HTUs represents the totality of their daily tobacco consumption in the past seven days for markets where PMI heat-not-burn products are among other heat-not-burn products: daily individual consumption of HTUs represents the totality of their daily tobacco consumption in the past seven days, of which at least 70% is PMI HTUs Source: PMI Financials or estimates, IQOS user panels and PMI Market Research Based on the data from IQOS user panels and adoption trackers, we estimate that by year-end 2020, there were almost 18 million IQOS users worldwide
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