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Consumer preference for larger retailers is entirely driven by price discounting, something never mentioned in the industry propaganda

Nicotine is a colourless, oily substance found in the tobacco plant

This is because white is generally held to convey a clean, healthy association." If you're in doubt of the impact this can have, "brand imagery" studies show that when participants smoke the exact same cigarettes presented in lighter coloured packs, or in packs with "mild" in the name, they rate the smoke as lighter and less harsh, simply through the power of suggestion

Policy Pulmonologist Peter Mazzone, MD, MPH, Director of Cleveland Clinics Lung Cancer Screening Program, explains what thirdhand smoke is, the potential risks it poses for your health and what to do about it