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A Health Behaviour in School Children survey found that e-cigarette use is about twice as common as tobacco smoking: More than one in five of 12 to 17 year-old children report that they have ever used e-cigarettes Boys (one-in four or 26%) are more likely than girls (under one-in-five or 18%) to report that they have ever used e-cigarettes

Learning objectives After reading this feature you should be able to: Understand the benefits of offering an individualised, patient-centred approach to stopping smoking Be familiar with the different types of smoking cessation therapies available Be able to provide advice to customers and support them to quit smoking

Multiple variants enabled market segmentation across price categories

Camel Crush: Basically, these have a small pill that you can crush to get the menthol taste