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Unlike generic corporate gifts, it blends luxury with functionality, ensuring recipients treasure it for years to come

What's in the e-liquid, and how is the gadget constructed

Jamiroquai also performed at a 2018 launch event for IQOS 3 in Milan, while American dance music DJ Steve Aoki, whose name is attached to a limited edition version of an IQOS device, performed a concert at another event for the products in Barcelona in January 2025

These are impressive figures considering that HTPs not too many years ago were regarded as little more than gimmicks, which according to some industry observers were unlikely to prevail against traditional tobacco products in the long term