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We believe that the success of iQOS commercialization in Japan will accelerate its global expansion, Philip Morris Japan president Paul Riley told Reuters

Prevalence may have differed if participants were asked to endorse from a list or the study was conducted among a population sample

The decision was by no means a no-brainer, as you can imagine

Market Scope For More Detailed information Request for Sample Key Takeaways The market is expected to generate more than US$ 183 billion in new revenue opportunities between 2025 and 2033, highlighting its long-term commercial attractiveness for manufacturers, distributors, and investors