For example, menthol cigarette advertisements appeared disproportionately in magazines with high Black readership, and menthol cigarette companies once sponsored major music events such as the Kool Jazz Festival. Industry efforts to aggressively market menthols toward Black smokers have paid off
Nonetheless, even now, tax agencies can ensure that all tobacco taxes are high enough to prevent youth use and that all combustible tobacco products bear the highest tax
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Their concerns center on Philip Morris Internationals marketing of IQOS as a safe, sleek, and stylish product, in a similar way that e-cigarettes were marketed, and concerns that this will lead to non-smokers and youth, in particular, being enticed by the advertising and initiating tobacco use