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The majority of Americans strongly distrust the tobacco industry more than 70% view tobacco, vaping and e-cigarette companies unfavorably

Fewer occasional smokers are highly motivated to give up the habit completely Non-daily smokers represent a substantial and growing sector, but they often underestimate the harm they are doing to themselves Even though the proportion of people who dont smoke every day has increased over the past 20 years, smoking is still a subject for discussion

However, it can soften the appearance of it

For one, FDA could mandate low maximum levels of nicotine levels in cigarettes, which would push smokers to secure the nicotine they crave from e-cigarettes, according to Lindblom