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Game tiles should display volatility cues, minimum bets, and bonus triggers so players can filter to their preferences rapidly

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Reynolds discussed a three-year plan in which the sales strategy was to dominate at the point-of-purchase. The excerpts below reveal how the tobacco industry began to pay special attention to the POS by developing internal programs to improve the success of advertising in the retail environment

"But we need independent evidence to support any claims made by the tobacco industry." By advertising their newer products as safer than traditional cigarettes, manufacturers could find a way to bring back the very marketing schemes built around traditional cigarettes into the mainstream and to a new, younger audience, buying slick magazine ads, sponsoring big-name events, and cultivating a revamped culture of cool around the products