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In its annual reports, Philip Morris International boasts a high rate of conversion to IQOS, estimating that about 70 percent of its users have switched completely (defined internally as using heated tobacco for at least 95 percent of their consumption)

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It includes the definition of a vape (in case your students like to argue that their vape isn't bad for them!) as well as a QR code students can scan to view a cool, short, free YouTube video on 'Smoking vs Vaping' by the team from AsapScience whose aim is to make science make sense

2010 doi: 10.1002/14651858.CD006103.pub2