She estimates that a campaign for a cigarette tax which increased the retail price of cigarettes in Indonesia by 10% (a large country with a high attributable disease burden) would reduce tobacco consumption (and attributable DALYs) by 5%, having an expected social return on investment (SROI) [2] Our global health and wellbeing framework measures social return in dollars (a standard unit of return, not a literal dollar) defined the following way: Preventing the loss of a DALY is worth $100,000 Giving $1 to someone with an income of $50,000 per year (roughly the US average) is worth Continue readingof ~3,300x, assuming a 3-year speedup, 10% success rate, and $3M campaign cost
Dr Britton said: "This significant year-on-year fall indicates that something in UK tobacco control policy is working, and successful quitting through substitution with e-cigarettes is one likely major contributor." Prof Linda Bauld, of Cancer Research UK, said: "The British public have voted with their feet and are choosing to use e-cigarettes
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This act adopted by the Council, given its very nature and scope, does not entail any legal obligation for the Member States to shape their national legislation appropriately
