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the text condenses the latest legal topics--including cyberlaw
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EAN: 9780462004457
International Marketing, 5e Product Form:Book the text condenses the latestAuthor(s): Ghauri, Pervez, Cateora, Philip R. In its 5th edition International Marketing guides students to understand the importance of international marketing for companies of every size and how going international can enhance value and growth. It provides a solid understanding of the key principles and practices of international marketing. The text has been thoroughly updated to reflect the most recent developments in the current business
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