The campaign featured sailors, sea captains, pilots, weightlifters, war correspondents, scientists, and farmers, alongside the slogan-turned-jingle: You get a lot to like with a Marlboro filter, flavor, flip-top box. Rather than using professional models, the agency took a more straightforward approach and cast men who embodied what Burnett described as masculine confidence: We shunned slick professional models, so familiar in cigarette advertising, as well as testimonials
Steward is an honor held by only a select group of companies, including Daimler Trucks North America, Firestone Fibers & Textiles, Michelin Aircraft Tire Company and Thomas Built Buses
Keeping a strict and correct history of how much tobacco you purchase, manufacturer, sell, or distribute will help the TTB and ATF better trace any infractions or unusual occurrences
And researchers are also looking at something within pot