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We need to make it easier for individuals to access evidence-based approaches, and there may be opportunities to use digital technology like smartphone apps and text-messaging programs to deliver timely support. The study was coauthored by Serge Atherwood, research data analyst at UCSF, and Dorie Apollonio, professor in the Department of Clinical Pharmacy at the UCSF School of Pharmacy.

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Drugs and Racism in the Old West

Weve actually done a study where weve given smokers their own brand of cigarettes with these warning labels for a month and weve found that, yeah, there might be some wear off, but what actually does happen is they learn more about the hazards and they start thinking about quitting, said Romer