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A portion of the participants had access only to the core features of the smoking cessation program, which included support tools such as a diary and cravings log, guidance on quitting, daily task suggestions to help resist urges, and a calculator to track the amount of money saved from not buying cigarettes

The company added: This will also be an important opportunity for Imperial Brands to underline its confidence that the region will continue to be a vibrant leader in the global duty free and travel retail market. Asia Pacific is a key region, both domestically and in travel retail, for sales of Imperial Brands premium cigarette brand Davidoff

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