did reagan smoke cigarettes 1948 Chesterfield Vintage Ad ~ Ronald Bill Clinton bursts into laughter

cigarette firms were able to undermine anti-smoking campaigns by linking them to Nazi tactics

Interestingly, both campaigns have sought to integrate celebrity- and brand-engagement, leveraging consumers familiarity with their ambassadors as individuals, and playing into their stars public personas

The secret to staying sane in Hollywood Having been a bonafide movie star since the '90s, Leonardo DiCaprio is no stranger to the "celebrity surveillance state" that is modern media

When Richard Branson's space tourism company, Virgin Galactic, started selling tickets to outer space for $250,000 a pop, DiCaprio made sure to secure his spot (via Travel & Leisure )