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This best-selling and marketing-leading product introduces marketing through the lens of creating value for customers
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MOTIVATIONAL INTERVIEWING 4TH EDITION eBOOK STATIONERY & MERCHANDISE This best-selling and marketing-leading productNow in a fully rewritten fourth edition, this is the authoritative presentation of motivational interviewing (MI), the powerful approach to facilitating change. It has been updated and streamlined to be even more user friendly as a practitioner guide and course text. MI originators William R. Miller and Stephen Rollnick elucidate the four tasks of MI engaging, focusing, evoking, and planning and vividly demonstrate what they look like in action. A