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One of Australias leading anti-smoking campaigners says a snowball effect is likely to result in plain packaging for cigarettes being introduced in a number of new countries over the next decade, after tobacco company Philip Morris lost a court case challenging Australias strict packaging laws

This method typically results in lower vapour production and a higher concentration of nicotine per puff

In the European Union, the global standard pack is typically 20 as well, though variations like 19 or 21 appear due to local preferences

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